WARPED TOUR: 15th Anniversary Enterprise
THE VANS WARPED TOUR 15th ANNIVERSARY CELEBRATION DVD/CD IS SET FOR RELEASE in U.S. AND CANADA - DISTRIBUTED VIA EMI LABEL SERVICES ON WARPED M17
DVD WITH BONUS CD INCLUDES PERFORMANCES FROM ALL AMERICAN REJECTS, THE AGGROLITES, BAD RELIGION, BLINK 182, ICE-T, NOFX, OZOMATLI, PENNYWISE, PETE WENTZ AND THE DECAYDENCE ALL STARS, RISE AGAINST AND UNDEROATH
Fans of the VANS WARPED TOUR--North America's longest-running touring festival--will have the chance to check out exclusive performances from some of their favorite artists filmed during the Vans Warped Tour’s 15th Anniversary Birthday Bash with the release of a high definition DVD/CD, the VANS WARPED TOUR 15TH ANNIVERSARY CELEBRATION. The DVD/CD is set for release on March 30 (U.S. and Canada) and will be distributed via EMI Label Services on Warped M17 (a label partnership between the Vans Warped Tour and Spencer Proffer’s Meteor 17). The CD’s music will also be available online. Vans Warped Tour fans who purchase tickets for this summer’s tour--during the forthcoming pre-sale on March 30--will also have the option of buying the DVD/CD for a fan-friendly $15.00. In addition, the DVD/CD will be available for purchase onsite at all Vans Warped Tour dates all summer long.
The DVD/CD chronicles the legendary private birthday bash held last fall at Club Nokia at L.A. Live, which featured performances from artists including All American Rejects, The Aggrolites, Bad Religion, Blink 182, Ice-T, Nofx, Ozomatli, Pennywise, Pete Wentz and The Decaydence All Stars (with Pete Wentz and members of Panic At The Disco), Rise Against and Underoath. The DVD/CD also includes archival footage from the Vans Warped Tour feature film, past Vans Warped Tour shows from FUSE, and behind-the-scenes interviews with Vans Warped Tour performers such as NOFX and Bad Religion, as well as with tour founder Kevin Lyman and other key tour personnel.
"This DVD captures the 15 years of the tour in the best way possible, by acknowledging the history, diversity and the future of the tour,” says tour founder Kevin Lyman.
EMI Label Services will be distributing the trailer for the DVD/CD at retail and other online outlets and is working closely with the Vans Warped Tour team to build out sweepstakes, newsletters, and an active online presence throughout multiple social networking sites. A micro site has been created which will deliver the latest news, house exclusive video clips from the release, and provide a platform for both fans and bands to share their favorite memories from the past 15 years of the legendary tour. The release will have a home at www.vanswarped15th.com.
"The Vans Warped tour has become an annual touring tradition and has served as a platform for breaking countless acts over the years. EMI Label Services & Caroline Distribution are looking forward to working with the Vans Warped Tour to celebrate the 15 Anniversary release," explains Dominic Pandiscia, Senior Vice President & General Manager EMI Label Services & Caroline Distribution.
All parties also plan to work closely with the various labels that are home to the well-known artists participating in order to build additional consumer and industry awareness of this tent pole project.
The VANS WARPED TOUR 15TH ANNIVERSARY CELEBRATION DVD/CD release is produced by music and media producer, Spencer Proffer and event producer, filmmaker Hank Neuberger. It is Executive Produced by Vans Warped Tour Co-Founder Kevin Lyman and 4fini head of marketing, Sarah Baer. It was shot by Neuberger’s Springboard Productions in multi camera HD. B roll and bonus features were provided by New Wave Entertainment. The commemorative DVD will also be available on Blu Ray DVD via Concert Hot Spot who will market the disc, while being distributed by Summit Entertainment, the distributors of the highly successful “Twilight” movies franchise.
About The VANS WARPED TOUR
The VANS WARPED TOUR is well established as America’s longest-running touring festival, breaking up-and-coming indie talent as well as showcasing established artists since 1995. It has cemented its place in history by playing a major role in bringing punk-rock/skate/action sports culture from the underground to the forefront of American youth culture, while at the same time creating awareness and taking action towards environmental and causes and helping those in need. The traveling punk rock summer camp features a diverse array of artists every year as well as a variety of lifestyle attractions for its traditionally low ticket price. For more information on the tour that Alternative Press readers voted the “Best Tour/Festival” of 2009 and Rolling Stone called “America’s most successful festival” (2005), go to: www.warpedtour.com.
About Spencer Proffer/Meteor 17
Headquartered in Los Angeles, this convergence and production venture is helmed by innovative media and music producer Spencer Proffer. M17 is producing and is developing an ambitious slate of projects across music, TV, film, Internet, live event, and other platforms, integrating brand marketing and music as organic components. M17 is a full service organization that actively participates from conception and architecture through all phases of deal making, production, distribution, promotion and merchandising. M17 has deep long term alliances and partnerships with multiple leading media and music production, marketing and distribution entities highlighted on www.meteor17.com.
Spencer Proffer is a highly regarded media producer and strategist with a long history of connecting with audiences. His productions have garnered Academy, Golden Globe, Emmy, Grammy and Tony awards and nominations, and as music producer, Spencer has sold millions of gold and platinum records.
About Springboard Productions
Springboard Productions (www.springboardproductions.com), has served as the film and production unit for artists and events such as the Grammys, Coachella Music and Arts Festival, Prince, Smashing Pumpkins, Jack Johnson, Enrique Iglesias, Lenny Kravitz, Taylor Swift, Rihanna, Plain White T's, AEG-Live Control Room, Austin City Limits Festival, Dave Matthews Band, Lollapalooza Festival, Brad Paisley, Ellen Degeneres, Fuse TV, etc.)
About EMI Music
EMI Music is one of the world's leading music companies. EMI Music represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, Manhattan, Mute, Parlophone and Virgin. Its EMI Music Services unit provides EMI's roster of artists-as well as independent labels and artists-with a global menu of commercial services and seamless access to an expanding range of revenue streams.
For EMI Music:
Jeanne Meyer, 212-786-8850, Jeanne.email@example.com
Site link: www.vanswarped15th.com, which has:
1. Showcase of exclusive clips from the DVD (the top section will have the trailer displayed by default, and the other clips can be viewed by clicking on the thumbnails on the left side)
2. Allows users to share their stories of the Warped Tour and share those stories through Facebook so their friends can see
3. Call to action for visitors to buy the DVD. This box on the right, when clicked, will take users down to the bottom of the page to view the various versions and link to purchase URLs. These boxes at the bottom highlight the different versions with their track listings, and has a special highlight of the exclusivity of the Walmart version. We'd point to our e-retailer partners for each version to drive sales.
4. Pull in recent tweets from the official warped tour feeds and user mentions of the Warped Tour.
5. Allow users to become a fan of the Warped Tour official page.
6. A visit the Warped Tour 2010 site where they can buy tickets and engage with the current tour
7. Describes the purpose of the site, the 15th anniversary celebration, and the legacy of the tour as it heads into year 16.