Spencer and Meteor 17 have entered into a long-term, exclusive agreement with Fathom Events to produce compelling content on two significant verticals important to both Fathom and Proffer - Music and Social Responsibility.
Fathom Events and Meteor 17 Form Strategic Partnership for Content Development
DENVER, April 2, 2019 —- Fathom Events, owned by AMC, Regal and Cinemark, is the #1 distributor of limited theatrical releases, live and cultural events, concerts as well as premiere movie theater events, providing content to niche and core fan bases in 42 countries around the world. https://www.indiewire.com/2019/04/cinemacon-box-office-fathom-events-distribution-1202054726/
Fathom have entered into a long-term, “First Look” and production agreement for projects to premiere on the Fathom Events platform with Meteor 17, founded by highly respected music and media producer, Spencer Proffer. Proffer will serve as the Event Producer addition to Added-Value Content Producer for the parties. The projects which are born and developed by Meteor 17 and Proffer, will go downstream to a broadcast network or SVOD exhibitor, after their Fathom premiere.
This content agreement will initially focus on the music vertical as well as culturally relevant topics and initiatives, both of which are foundational to Fathom and Meteor 17.
As the Event Producer, Proffer will work with involved parties, including superstar musical talent, political leaders, pop culture icons and their concerts, programs, interviews and speeches. Additionally, he will produce original, added-value segments, which will screen alongside the core exhibitions. These segments will showcase the visionary as well as timeless works, relevant to audiences of today.
Proffer will bring multiple projects to Fathom Events. One such compelling film is "The Cold Blue", a documentary chronicling the men of the 8th Air Force who flew mission after suicidal mission in the 2nd World War on the legendary B17 bomber, The Memphis Belle. This WWII film, which features recently discovered and meticulously restored raw color footage from The Memphis Belle: A Story of a Flying Fortress, was originally directed by the legendary director William Wyler and filmed aboard B17s during combat air missions. This restoration was a multi year labor of love for director, Erik Nelson. (http://www.meteor17.com/the-cold-blue).
It will be followed by "Elvis – Unleashed," a behind-the-scenes look at the Elvis' '68 Comeback Special with director Steve Binder. Binder will be interviewed on camera by a noted journalist, in a similar setting as the original Elvis Special. He will be accompanied by actor/musician Dennis Quaid and another well known, musically gifted celebrity, who will perform some of the Presley classics as the camera dissolves into the original Elvis renditions. The event will also feature alternative takes of the acclaimed performances, seldom seen by audiences of today.
"Fathom Events is thrilled to partner with Meteor 17 and founder Spencer Proffer to expand the wide range of content offerings to consumers in their local movie theaters," said Fathom Events CEO, Ray Nutt. "This arrangement allows Fathom to continue offering high quality content to the largest audiences around the globe."
Proffer has been aligned with Fathom for over 14 years, producing multiple successful one-night events in movie theaters, beginning with "Rockin' The Corps" on behalf of the U.S. Marine Corps, headlined by Beyoncé with Destiny's Child and KISS, produced with Doc McGhee, Executive Produced by Quincy Jones and hosted by Cedric, The Entertainer.
One recent and very successful project resulting from this partnership was a collaboration between Meteor 17, Authentic Brands Group and Fathom Events, bringing the iconic Elvis '68 Comeback Special, directed by Steve Binder, to 2382 theaters in 32 countries around the world, drawing more than 164,000 attendees over two nights.
Proffer then produced "Diana Ross: Her Life, Love and Legacy" featuring "Diana Ross Live in Central Park," which was shown in partnership with Fathom Events on March 26 and 28 in theaters around the world.
"I am excited to work with the team that Ray Nutt has assembled for Fathom Events," said Proffer. "Their vision, passion, integrity, knowledge and appetite to raise the bar make them an ideal partner to present innovative entertainment."
About Fathom Events
Fathom Events is the leading event cinema distributor with theater locations in all top 100 DMAs® (Designated Market Areas) and ranks as one of the largest overall theater content distributors. Owned by AMC Entertainment Inc. (NYSE: AMC); Cinemark Holdings, Inc. (NYSE: CNK); and Regal Cinemas, a subsidiary of the Cineworld Group (LSE: CINE.L), Fathom Events offers a variety of unique entertainment events in movie theaters such as live performances of the Metropolitan Opera, top Broadway stage productions, major sporting events, epic concerts, the yearlong TCM Big Screen Classics series, inspirational events and popular anime franchises. Fathom Events takes audiences behind the scenes for unique extras including audience Q&As, backstage footage and interviews with cast and crew, creating the ultimate VIP experience. Fathom Events' live Digital Broadcast Network ("DBN") is the largest cinema broadcast network in North America, bringing live and pre-recorded events to 1,010 locations and over 1,628 screens in 182 DMAs. The company also provides corporations a compelling national footprint for hosting employee meetings, customer rewards events and new product launches. For more information, visit www.FathomEvents.com.
About Meteor 17 and Spencer Proffer
Headquartered in Los Angeles, this convergence and production venture is helmed by innovative media and music producer, Spencer Proffer. M17 is producing and is developing an ambitious slate of projects across music, TV, film, Internet, live event, and other platforms, integrating brand marketing and music as organic components. M17 is a full-service organization that actively participates from conception and architecture through all phases of deal-making, production, marketing and distribution entities highlighted on www.meteor17.com.
Proffer strives to make a difference in pop culture with projects that have meaning for people's lives, while entertaining them. He is a music industry veteran who has graduated to pioneer convergence media integrations of projects in film and television for many years. His productions and those he has been integrally involved with have garnered Academy, Golden Globe, Emmy, Grammy and Tony awards and nominations. As music producer, Spencer has sold millions of gold and platinum records.