Elvis Comeback Special: Book & Extension Enterprises
Elvis Comeback Special director and producer, Steve Binder has partnered with Spencer and Meteor 17 to publish the definitive table top book on Binder’s making of the Special and all activities that led up to, were part of and happened, as a result of the landmark television event.
M17 long time art director, Hugh Syme (http://www.meteor17.com/hugh-syme/), designed the stunning look and feel of the 192 page collector’s item book which includes commentaries, interviews and never before seen memorabilia presented to Binder by both Elvis and Colonel Tom Parker.
Grammy winning book manufacturing organization, Integrated Communications (http://icla.com), widely known for producing high quality limited edition collections for major music artists and companies (Paul McCartney, Bob Dylan, John Lennon, Universal Music Enterprises, Concord Music Group, and Warner Music Group) are handling the printing of the book, worldwide.
Here are a few prototype models of book packages that form the basis of our Elvis Comeback Book package:
BOB DYLAN BOOK BOX: https://www.youtube.com/watch?v=6EeMGkWAdds
To further propel the book, there will be a highly visible launch at Graceland in Memphis, August 2018 during Elvis week there. Binder will conduct a town hall forum and panel, followed by similar events at The Rock and Roll Hall of Fame in Cleveland and The Paley Center, in both NYC and LA.
Following the book offering, on a special basis to Elvis fan clubs around the world, there will be podcasts about the Special, a one night theater event in over 1000 AMC, REGAL & CINEMARK screens via Fathom Events in the top DMAs in America.
A spoken word version of the book via Amazon’s Audible division, narrated by Binder will follow. The audio book will will contain actual excerpts from the Special, woven in with Binder’s reading plus unique interviews with Elvis himself speaking about his career which will tie into Binder's book.
Spencer and Steve plan to bring the book to life in a documentary, to be directed by M17's John Coltrane Chasing Trane helmer, John Scheinfeld in 2019. It will center on the making of the Special and Binder’s role as director/producer,teaming up with Elvis in a true buddy story that helped inform the course of pop music history. The film will highlight Steve's interface with Elvis on the production process, blessed by NBC, to accomplish an evergreen and lauded result. It will also highlight many new filming innovations such as capturing an artist performing music unplugged as well as the first use of a handheld camera to film music performance, all pioneered by Binder.
Steve has the most unique and informed perspective on how this landmark show was made and the events which transpired during production. Elvis bravely stood up and supported Binder in order to have the Special completed and broadcast. The success of this Comeback show propelled the course of Elvis' life and career to the next level.
This never before told perspective will be at the heart of our documentary. Our film will enlighten and inform Elvis fans throughout the world with a behind the scenes look at this seminal moment of pop music media history.
Before the Book becomes available to the general public through traditional retail outlets, the book and and other never before available items will be offered through Elvis fan clubs around the world. A heavily promoted direct to fan campaign through www.shopelvis.com, press and media will follow.
Here is a recent article from Rolling Stone Magazine highlighting the importance to Elvis' career of this iconic Comeback TV special, directed and produced by Steve Binder.