Elvis Comeback Theater Event


Fathom Events’ Two Night Presentation of ELVIS 50th Anniversary Comeback Special’ Lands Spot as Top- Performing Music Event of 2018

The Event Performed Top 10 at the Box Office for August 16 AND 20, 2018

DENVER – August 29, 2018 – Fathom Events, the leading event cinema distributor that acquires, markets and distributes exclusive cinema events nationwide, presented “ELVIS 50th Anniversary Comeback Special” in 718 movie theaters across the U.S. on August 16 and 20. The two-night event attracted 73,448 attendees domestically and sold another 154,002 tickets (total of 227,450 tickets sold) across 2,382 movie theaters in 32 territories, internationally.

Both event dates performed in the top 10 at the box office; the first night secured the fourth highest per-screen average attendance and the second night secured the second highest per-screen average attendance. With such a strong turnout, “ELVIS 50th Anniversary Comeback Special” was the top performing Fathom music event of 2018 and the top performing music event in cinemas worldwide, 2018.

Each screening included the legendary television “’68 Comeback Special,” directed and produced by Steve Binder, plus exclusive bonus content about the making of the special.. Audiences were taken on a walkthrough of the NBC soundstage with insights from Binder, Priscilla Presley and others influenced by Elvis’ music and the making of the iconic Special. The short documentary was architected and produced by Spencer Proffer, of Meteor 17, a partner to Fathom and The Authentic Brands Group {ABG} on this successful project.

Proffer and ABG SVP Entertainment, Marc Rosen, were the producers of the overall event.

“Even 50 years after the original premiere of the special, audiences were eager to experience it on the big screen,” said Fathom Events CEO Ray Nutt. “In partnership with ABG and Spencer Proffer, we were able to create a successful campaign that only Fathom Events can deliver with trailers, in-theater promotional assets, a comprehensive digital campaign, creation of new behind-the-scenes content and a promotional screening in New York. Combined, these tactics brought in a whole new generation of Elvis fans.”

“We are thrilled with the success of the 50th Anniversary Comeback Special event, which is attributed to our incredible team,” said Marc Rosen, SVP Entertainment of ABG. “Building on this momentum, we are working with Fathom and Proffer’s Meteor 17 to produce more one-of-a-kind events for theaters around the world featuring some of our other iconic brands, including Marilyn Monroe and Muhammad Ali.”

“What strikes me most about the success of the Elvis Comeback event is that despite the torrent of content available on television, and some really good content at that, audiences are still compelled to leave their homes to experience something unique, and communally, on the big screen,” said Spencer Proffer, CEO of M17. “This special was made fifty years ago and it still holds up thanks to Steve Binder’s pioneering use of handheld cameras in a concert setting and Elvis at his best - unplugged, playful, raw.”

About Fathom Events

Fathom Events is the leading event cinema distributor with theater locations in all top 100 DMAs® (Designated Market Areas) and ranks as one of the largest overall theater content distributors. Owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), Fathom Events offers a variety of unique entertainment events in movie theaters such as live performances of the Metropolitan Opera, top Broadway stage productions, major sporting events, epic concerts, the yearlong TCM Big Screen Classics series, inspirational events and popular anime franchises. Fathom Events takes audiences behind the scenes for unique extras including audience Q&As, backstage footage and interviews with cast and crew, creating the ultimate VIP experience. Fathom Events’ live Digital Broadcast Network (“DBN”) is the largest cinema broadcast network in North America, bringing live and pre-recorded events to 941 locations and 1,496 screens in 181 DMAs. The company also provides corporations a compelling national footprint for hosting employee meetings, customer rewards events and new product launches. For more information, visit www.FathomEvents.com.

About Authentic Brands Group

Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, and the owner of Elvis Presley Enterprises, LLC. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of more than 33 entertainment and lifestyle brands by partnering with best-in-class manufacturers, wholesalers, and retailers. Our brands have a global retail footprint in more than 50,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and more than 4,390 branded freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms, and emerging media. ABG's global portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Jones New York®, Herve Leger®, Judith Leiber®, Frederick's of Hollywood®, Frye®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Above The Rim®, and Hind®. abg-nyc.com

About Meteor 17 & Spencer Proffer

Headquartered in Los Angeles, this convergence and production venture is helmed by innovative media and music producer, Spencer Proffer. M17 is producing and is developing an ambitious slate of projects across music, TV, film, Internet, live event, and other platforms, integrating brand marketing and music as organic components. M17 is a full-service organization that actively participates from conception and architecture through all phases of deal-making, production, marketing and distribution entities highlighted on www.meteor17.com.


Katherine Schwappach

Fathom Events



Fathom PR agency contact(s)

Haley Steinberg

Authentic Brands Group / Elvis Presley Enterprises, LLC 646-612-7439