Stanley Hainsworth

Brand Strategy & Execution, M17

Meteor 17 and Tether, Inc.have formed a long term alliance where the 89 member Tether team, based in Seattle, provide brand strategic liaison, marketing execution and production to the company. M17 creates the content -- Stanley Hainsworth and his Tether army bring the marketing tools to life and follow it through.

Hainsworth is serving as a Co-Executive Producer and partner with Spencer and Meteor 17 on their evergreen Power of Song franchise television series; Co-Producer of the Eddie Kramer feature documentary, From The Other Side Of The Glass’ ; Associate Producer of M17’s Jimi Hendrix ‘Acoustic Experience’ recordings; as well as marketing partner and app creator for Graham Nash’s OUR HOUSE illustrated book, published by Padaro Press {a division of M17}. Additionally Stanley and Tether created Tim Storey’s Utmost APP, which is being cross promoted with Tim’s new, inspirational book and forthcoming Fathom Event, “Getting It Right”, produced by Spencer Proffer.

Underneath that highly unorthodox shock of follicular iconoclasm lies the turbocharged brain of a highly attuned branding machine. Stanley mastered the art of brand storycraft while serving as the creative-in-chief at three of the great brands of our time: Nike, Lego, and Starbucks, where he was VP of Global Creative during an era when the now-ubiquitous brand matured into the cultural icon we know today. His creative influence extended from products and campaigns to all consumer touch points. Prior to that, as Global Creative Director for the Lego Company in Denmark, Stanley directed a total visual overhaul of the brand, including advertising, interactive, packaging, retail and brand stores. At Nike, Stanley worked on everything from the Olympics to creating Nike Entertainment.

He is the Founder and Chief Creative Officer of Tether, Inc.(, a storytelling juggernaut creating branding, design and advertising for a diverse range of clients such as Google, C.I.T.I., Pepsi, Microsoft, Under Armour, BMW Motorrad, Gatorade and many others. He has written books on branding, is an educator, a regular contributor to the Huffington Post, and is a sought after speaker on branding and design worldwide.