Stanley Hainsworth

Brand Strategy & Execution, M17

tetherinc.com

Spencer and Stanley are friends. They have formed a long term alliance where the 88 member Tether team, based in Seattle, provide brand strategic liaison, marketing plan execution and production. Meteor 17 creates the content -- Stanley and his Tether army and colleagues bring the marketing tools to life and follow it through.

Underneath that highly unorthodox shock of follicular iconoclasm lies the turbocharged brain of a highly attuned branding machine. Stanley mastered the art of brand storycraft while serving as the creative-in-chief at three of the great brands of our time: Nike, Lego, and Starbucks, where he was VP of Global Creative during an era when the now-ubiquitous brand matured into the cultural icon we know today. His creative influence extended from products and campaigns to all consumer touch points. Prior to that, as Global Creative Director for the Lego Company in Denmark, Stanley directed a total visual overhaul of the brand, including advertising, interactive, packaging, retail and brand stores. At Nike, Stanley worked on everything from the Olympics to creating Nike Entertainment.

He is now the Founder and Chief Creative Officer of Tether, a storytelling juggernaut creating branding, design and advertising for a diverse range of clients such as Google, BMW Motorrad, Pepsi, Microsoft, Gatorade and many others. He has written books on branding, is an educator, a regular contributor to the Huffington Post, and is a sought after speaker on branding and design worldwide.