Projects and Partners

WARPED TOUR: 15th Anniversary Enterprise

DVD/CD Release for Vans Warped Tour 15th Birthday Bash Launching March 30, 2010 by EMI Label Services on the Warped M17 label (a partnership between the Van’s Warped Company and Spencer Proffer’s Meteor 17).

The DVD with bonus CD features performances from artists including All American Rejects, The Aggrolites, Bad Religion, Blink 182, Ice-T, Nofx, Ozomatli, Pennywise, Pete Wentz and The Decaydence All Stars (with Pete Wentz and members of Panic At] The Disco), Rise Against and Underoath.

February, 2010 -- Fans of the Vans Warped Tour will have the chance to check out exclusive performances from some of their favorite artists filmed during the Warped Tour’s 15th Anniversary Birthday Bash with the release of a high definition DVD/CD, “THE VANS WARPED TOUR 15TH ANNIVERSARY CELEBRATION”in US and Canadian music retailers on March 30th, just as Warped Tour 2010 tickets go on sale. The CD’s music will also be available online. Fans who purchase tickets for this year’s Warped Tour will have the option of also purchasing the commemorative DVD/CD. There will be venue sales at all Warped Tour sites as well.

EMI Label Services plans to place the trailer on the project at retail, online and is working closely with the Warped team to build out sweepstakes, newsletters, and active online presence throughout multiple social networking sites. A micro site has been created which will deliver the latest news, house exclusive video clips from the release, and provide a platform for both fans and bands to share their favorite memories from the past 15 years of the legendary tour. The release will have a home at www.vanswarped15.com.

All parties also plan to work closely with the various labels that are home to the well known artists participating in order to build additional consumer and industry awareness of this tentpole project.

The release,is produced by music and media producer, Spencer Proffer and event producer, filmmaker Hank Neuberger. It is Executive Produced by Warped Co-Founder Kevin Lyman and 4fini head of marketing, Sarah Baer. It was shot by Neuberger’s Springboard Productions in multi camera HD. B-roll and bonus features were provided by New Wave Entertainment.

The project chronicles the legendary private birthday bash held last fall at Club Nokia at LA Live, which featured performances from artists including All American Rejects, The Aggrolites, Bad Religion, Blink 182, Ice-T, Nofx, Ozomatli, Pennywise, Pete Wentz and The Decaydence All Stars (with Pete Wentz and members of Panic At The Disco), Rise Against and Underoath. It includes archival footage from the Warped Tour feature film, past Warped Tour shows from FUSE, and behind-the-scenes interviews with Warped Tour performers such as NOFX and Bad Religion, as well as with Warped founder Kevin Lyman and other key tour personnel.

The commemorative DVD will also be available on Blu Ray DVD, via Concert Hot Spot who will market the disc, while being distributed by Summit Entertainment, the distributors of the highly successful “Twilight” movies franchise.

The commemorative DVD and bundled CD is being released through Proffer and M17’s long term alliance with EMI North America, shipping March 30, 2010 – to coincide with tickets for Van’s Warped Tour being put up for sale. The 600,000 unit fan base will be able to check a box to order their timeless package.

Check out the link that follows for an overview on marketing elements for the Commemorative DVD and CD release:

Wal-Mart Onesheet

THE VANS WARPED TOUR 15TH ANNIVERSARY
CELEBRATION ROCKS BIG SCREENS NATIONWIDE
IN AN EXCLUSIVE ONE-NIGHT EVENT THIS SEPTEMBER

NCM Fathom and 4Fini Present Anniversary Celebration Event in More than 460 Movie Theaters Nationwide Featuring Performances by 3OH!3, All-American Rejects, Bad Religion, blink-182, Katy Perry, NOFX, Rise Against and many more…

Centennial, Colo. – July 22, 2009 – The Vans Warped Tour®, also known as “punk rock summer camp” to its fans, celebrates its 15th anniversary with a special theatrical event in more than 460 movie theaters on Thursday, Sept. 17th. The Vans Warped Tour 15th Anniversary Celebration one-night event is a first in movie theaters and will feature two-hours of all-star headliner performances recorded in Los Angeles including an exclusive, theater-only appearances from a list of top acts who have started their careers on the Vans Warped Tour, as well as red carpet clips and special behind-the-scenes access footage.

Tickets to the Vans Warped Tour 15th Anniversary Celebration on Sept. 17th at 8:00 p.m. ET / 7:00 p.m. CT / 6:00 p.m. MT and 8:00 p.m. PT (tape delay) are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, please visit the web site (theaters are subject to change).

Presented by NCM Fathom and 4Fini, this exclusive Vans Warped Tour 15th Anniversary Celebration event will include performances from the tour’s most popular artists, including 3OH!3, The Aggrolites, All-American Rejects, Bad Religion, blink-182, The Decaydance All Stars, Ice T, Katy Perry, NoFX, Ozomatli, Pennywise, Rise Against and Underoath captured live at the Nokia Theater in Los Angeles on September 6th.

“This event has been specially created to give Vans Warped Tour fans a chance to gather nationwide in celebration of 15 incredible years and hear these amazing bands that got their start here,” said Dan Diamond, vice president of Fathom. “One -of-a-kind performances from super groups, special behind-the-scenes access, red carpet clips and an exclusive, theater-only performance from Katy Perry are just a taste of what fans will experience from the comfort of their local movie theater.”

The Vans Warped Tour is North America's longest-running touring festival. Appealing to everyone from traditional punk fans to backpacking hip hop kids to metal heads, the traveling punk rock circus has its finger on the pulse of the most fiery acts in music.

“I consider Warped Tour to be an essential summer rite of passage for bands and crowds alike,” said Pete Wentz of The Decaydance All Stars. “I have met some of my best friends there and was introduced to new music, baby wipe showers and dry shampoo for the first time. More than anything I look forward to it every summer as a daylong escape for one hot day. And it’s especially cool that people are going to see the Warped Tour in a new setting – movie theaters – with the Anniversary special.”

The Vans Warped Tour 15th Anniversary Celebration appears on the big screen in high-definition with Cinema Surround Sound in 464 select AMC Entertainment Inc., Celebration! Cinema, Cinemark USA Inc., Cobb Theatres, Georgia Theatre Co., Goodrich Quality Theaters, Hollywood Theaters, Kerasotes Showplace Theatres, Marcus Theatres, National Amusements and Regal Entertainment Group movie theaters, as well as Arlington Theatre (Santa Barbara, CA) and Carolina Asheville (Asheville, NC), through NCM’s exclusive Digital Broadcast Network. The Vans Warped Tour 15th Anniversary Celebration is being executive produced by tour founder Kevin Lyman and head of marketing and sponsorships Sarah Baer; Spencer Proffer the event media strategist serves as co-executive producer and Hank Neuberger CEO of Springboard Productions is in charge of filming the event with his acclaimed team.

About The VANS WARPED TOUR®
The VANS WARPED TOUR® is well established as America’s longest-running touring festival, breaking up-and-coming indie talent as well as showcasing established artists since 1995. It has cemented its place in history by playing a major role in bringing punk-rock/skate/action sports culture from the underground to the forefront of American youth culture, while at the same time creating awareness and taking action towards environmental and causes and helping those in need. The traveling punk rock summer camp features a diverse array of artists as well as a variety of lifestyle attractions for its traditionally low ticket price. For more information on the tour that Alternative Press readers voted the “Best Tour/Festival” of 2009 and Rolling Stone called “America’s most successful festival” (2005), go to: www.warpedtour.com.

About Spencer Proffer/Meteor 17
Headquartered in Los Angeles, this convergence and production venture is helmed by innovative media and music producer Spencer Proffer. M17 is producing and is developing an ambitious slate of projects across music, TV, film, Internet, live event, and other platforms, integrating brand marketing and music as organic components. M17 is a full service organization that actively participates from conception and architecture through all phases of deal making, production, distribution, promotion and merchandising. M17 has deep long term alliances and partnerships with multiple leading media and music production, marketing and distribution entities highlighted on www.meteor17.com.

Spencer Proffer is a highly regarded media producer and strategist with a long history of connecting with audiences. His productions have garnered Academy, Golden Globe, Emmy, Grammy and Tony awards and nominations, and as music producer, Spencer has sold millions of gold and platinum records.

About Springboard Productions
pringboard Productions (www.springboardproductions.net), who have served as the film and production unit for artists and events such as the Grammys, Coachella Music and Arts, Prince, Smashing Pumpkins, Jack Johnson, Enrique Iglasias, Lenny Kravitz, Taylor Swift, Rihanna, Plain White T's, AEG-Live Control Room, Austin City Limits Festival, Dave Matthews Band, Lollapalooza Festival, Brad Paisley, Ellen Degeneres, Fuse TV, etc.) www.springboardproductions.com.

About EMI Music
EMI Music is one of the world's leading music companies. EMI Music represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, Manhattan, Mute, Parlophone and Virgin. Its EMI Music Services unit provides EMI's roster of artists - as well as independent labels and artists - with a global menu of commercial services and seamless access to an expanding range of revenue streams.

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