Projects and Partners

Topkat and Salek Global Branding

M17 has forged an alliance with TopKat and their affiliate company, SALEK Global Branding and Merchandising. Topkat/Salek will serve as the merchandising and brand extension arm of M17 thus enabling and facilitating M17 projects to achieve their maximum potential in brand extensions on their properties.

The Topkat companies and their CEO, Allen LeWinter, are a major industry leader in the space. Allen has created and helmed billions of dollars of merchandising and branding enterprises for a diverse group of talent and companies, ranging from The Rolling Stones, Paul McCartney, Genesis, Guns n’ Roses, David Bowie, Michael Jackson, Pink Floyd, Barney The Dinosaur, Metallica, Prince, Aerosmith, Tupac Shakur, Notorious B.I.G., AC/DC, Scholastic, Warner Bros., Starbucks, Unilever, MTV, Twentieth Century Fox, Conundrum Entertainment, Jersey Films, Sony, HBO, McDonalds, Quaker Oats, Burger King, Snapple, Kangol, The Hard Rock Café and a roster of over 160 top artists and properties.

With more than 28 years of experience in the entertainment, licensing, merchandising and marketing industries, Allen LeWinter has helped lead some of today’s most important properties and products from inception to success and is known for creating unique strategies for bringing products, properties and new concepts to market. Allen LeWinter is also an owner and serves as Chief Branding and Marketing Officer for we-R-you, Corp, the software and technology innovator. His expertise is in planning and executing programs to build and fully leverage the operations and images of properties and businesses.

Allen has planned programs and launches for these and many other clients to establish or enhance the visibility of products, properties and company launches. Each program is specifically tailored to each client and maximizes the return to the client utilizing the best outlet to achieve each goal whether it is an “old-line” company looking to update and reach today’s “online” consumer or a new media company looking to separate themselves from the pack. Allen has been responsible for creating billions of dollars in sales for his clients.