Projects and Partners

SpinFlicks: Music inspired SHORT FILMS

Proffer has architected a new form of music based, cinematic, short form storytelling. They are called SpinFlicks. In stark contrast to music videos, each SpinFlick is a fully realized 6 minute scripted, dramatic and cinematic piece with a storyline inspired by the lyrics from a song. It’s a new form of convergent, engaging and emotionally connected music entertainment. We believe that a SF can be a next stage of evolution for music as a product and promotional vehicle, for brand’s and artists.

SpinFlicks tell stories that have never been told. We imagine these stories every time we hear a song: “Who is that character that Phil Collins sings about in ‘In the Air Tonight’ and what really happened on Green Day’s ‘Boulevard of Broken Dreams.’ Each SpinFlick takes us to those places that until now we've only imagined in our mind when listening to a song.

Directed by cutting-edge filmmakers (both established and emerging video directors), each short will be include a never-before-heard songs created by a well-known musical artist, selected to authentically match our sponsor partner’s brand. New music and new film shorts by known artists.
SpinFlicks will debut on 14,000 National CineMedia screens countrywide, in a 2:00 initial exhibition. After a two week exclusive window, our online ISP partner, will begin showing the full length short (6-7 minutes) in a robust marketing and exhibition campaign. SpinFlicks will then be extended and repurposed across a unique and networked distribution platform. Each SF will be produced by Proffer and Dominic Sandifer; Executive Produced by Robert Reisenberg, Doc McGhee and Shane McGrath.

In the filming of each SpinFlick, we will also produce a full length traditional music video, utilizing the same song, set, characters and elements. This will be a meaningful tool for the respective record distributors to utilize in promoting both the artist and our franchise. SpinFlicks will also continue to expose the brand’s message, engage multiple audiences and promote new music through a cinematic experience that will extend to many other media and consumer platforms. The musical artists and their record companies will also be able to include the SpinFlick on their respective DVDs as a unique bonus feature.

Brand Integration (subtle, natural, authentic)
Our creative team will work with the respective brand team to identify how their products can seamlessly be supporting cast of the piece. Based on overall product images, marketing goals, demographic targets and other related advertising and promotional programs, the producers will work with the brand and their agency to identify artists that make sense to be identified next to the brand’s product.

We will seamlessly integrate and weave the brand attribute or physical product into the fabric of the film’s storytelling alongside of the themes embodied in the original songs. During a window of exclusivity, the songs will be available only on the NCM screens, then internet, cell phones, web links, short television specials, appearances on the artist’s DVDs and web sites, as well as other platforms.

The Artists
The artist may appear in a lead, supporting or cameo role. The brand will participate with us and the record distributors in selecting the artist and consult with the producers in key decisions regarding our Shorts. Many major artists have a strong desire to graduate from music videos to the big screen and this initiative is a time effective and creative next step. Artists who have the charisma to light up the screen in all musical genres will be the subject of our short films.

Why?
Many brands have “given away CD’s, hired artists to sing their theme songs, offered FREE DOWNLAODS, etc.” Our SpinFlicks are a series of films that ties all of a brand’s goals to the sound and lifestyle of a recording artist to bring to life the culture reflected in the music and storylines.

We believe that SpinFlicks are a new level marketing solution.

Distribution
Determined by the Producers in consultation with our sponsor, the launch will be a “coming attraction/preview for 2:00 on the 14,000+ National CineMedia Theater screens across America. Then the repurposing of these shorts will have many lives which will go beyond the parameters of traditional advertising. These will truly be reusable creative assets. Produced at the highest quality, the completed shorts will be suitable for distribution through myriad media outlets, including mobile devices (possibly broken down into shorter episodes), the web, DVDs, in store, on cell phones, iPods, and over television networks. Their content and elements from this short will be able to be extracted for use in 30/60 second TV spots, both visually and from the musical standpoint. Informed by the sponsor’s target audience and campaign goals, the opportunities for these music anchored shorts are virtually limitless. Completed shorts can be entered into film festivals and ultimately appear as enhancements on the major artist’s DVDs with full acknowledgement of the brand’s participation and product integration.

SpinFlicks Team
With their world-class experience in music, production, mobile marketing, film, television, the internet alternative marketing, the seasoned SpinFlicks team will insure high-end production values on all fronts, at a quality level that is comparable to award winning film and television production. The cost of production includes all perpetual licenses, rights clearances, participations to all talent including artists, producers, songwriters, for sponsor abilities to utilize and repurpose all the creative elements on a worldwide, perpetual basis, without restriction.

We believe that our SpinFlicks will raise the bar in converging music, drama and creative marketing in a way that helps a brand demonstrate its technological advantages combined with compelling and provocative entertainment not only in the mobile space, but in all medias.

Production Partners

Full Circle Entertainment (a division of Omnicom)
(view website)

Robert Riesenberg, CEO
Robert Riesenberg has a long history in the branded entertainment field having previously served as EVP of Magna Global Entertainment.  Recruited to lead Omnicom’s global brand entertainment initiatives in 2004 Robert’s productions have included NBC's The Restaurant, House Rules on TBS and Johnson & Johnson's Emmy winning Sportlight Presentation on TNT, Bravo’s Blow Out, Spike TV’s The Club and Ultimate Fighter, Espn’s Bound for Glory, etc.

Full Circle Entertainment is the industry leader in branded entertainment. The company was launched in January '04 to develop and produce quality television programming that has strong viewer appeal, while providing an ideal environment and marketing platform for major sponsors. Full Circle Entertainment generated network commitments for over 45 original hours serving the needs of over a dozen sponsors during only its first year.

TBA Global
(view site)

Co Producer: Dominic Sandifer
Dominic is a leader in the developing branded entertainment field.  He currently serves as Executive Vice President of TBA Global, a major branded experience producer for Fortune 1000 companies including InBev, SAP, Chase and Intel. Dominic leads TBA’s Integrated Brand Marketing Group.  Previous to this position Dominic headed Universal Music Group/IGA’s Strategic Marketing team, where he helped develop music-driven marketing strategies for major global brands including Coca-Cola, X-Box, and Apple.  Working with major advertising agencies, he also aided in the creation of integrated music-driven marketing campaigns, including tie-ins between artists and brands such as Sting/AOL Broadband, as well as the innovative Black Eyed Peas/Apple iTunes campaign launch. Additionally, Dominic led UMG’s participation in the launch of Coca Cola Classic’s successful integrated marketing program for its recent “Real” campaign, helping craft music executions for groundbreaking television and radio spots, digital media, and viral & street team marketing.  Dominic has also served as Executive Vice President of Mandalay Branded Entertainment, a division of Mandalay Entertainment Group, where he conceived and produced 65 episodes of the award winning “Go For It” branded entertainment series on ABC Family ( and now in syndication) for client Healthsouth and its partners The Coca-Cola Company, GNC and Tyson Foods.  Dominic founded The McSand Group, a sports and entertainment management, marketing, and consulting company, before its acquisition by Mandalay.