Since the first groundbreaking album, a total of seven dynamic and commercially successful albums have been produced in the series. This year Universal Music Enterprises and The Special Olympics committee have targeted the young music audience by featuring some of the top young music artistes of today including Miley Cyrus, Colbie Caillat, Kerry Underwood, Gloriana, Kellie Pickler, Vanessa Hudgens and Meteor 17’s Carter Twins, amongst others.
The first album was conceived and brought to fruition by Jimmy and Vicki Iovine and Bobby Shriver, along with Herb Albert and Jerry Moss.
Much of the growth of Special Olympics internationally as well as in hard-to-reach urban centers of the United States and the world is due to the phenomenal success of the A Very Special Christmas(AVSC) album series.
More than $100,000,000 in direct support has been raised in sales and royalty revenue for Special Olympics programs and initiatives worldwide.
Combined Career Soundscan album sales by artists appearing on AVSC 7 is over 26 Million Units!
The focus single and key video that was used by all to help market and promote the 2009 holiday release was LET IT SNOW by The Carter Twins. It was produced by Billboard Country Producer Of The Year, Frank Rogers and Executive Produced by Spencer Proffer.
Here is a link to the video and song:
Carter Twins - "Let It Snow" - Password: snowman
ALBUM RELEASE DATE: 11/23/09 via Universal Music Enterprises
(a) COLBIE CAILLAT - Have Yourself A Merry Little Christmas
(b) *CARTER TWINS - Let It Snow ----------SINGLE and VIDEO * Song produced by Nashville Billboard Producer of the Year, FRANK ROGERS (Darius Rucker, Brad Paisley, etc.)
(c) MILEY CYRUS - Rockin’ Around The Christmas Tree
(d) VANESSA HUDGENS - Winter Wonderland
(e) SEAN KINGSTON - The Little Drummer Boy
(f) CHARICE - The Christmas Song
(g) KRISTINIA DeBARGE - Do You Hear What I Hear?
(h) MITCHEL MUSSO - Jingle Bell Rock
(i) LEIGHTON MEESTER - Christmas (Baby Please Come Home)
(j) KELLIE PICKLER - Santa Baby
(k) CARRIE UNDERWOOD - Hark! The Herald Angels Sing
(l) ASHLEY TISDALE - Last Christmas
(m) GLORIANA - Silent Night
Publicity and marketing drives album through holidays Publicity campaign telling story of the Special Olympics through early 2010.