Bios

Sheila Clary of Six Degrees, Inc. (view site)
Marketing and Brand Strategy, M17 & MPM

Sheila Clary is the founder and president of Chicago-based Six Degrees Inc., a six year old marketing innovation firm that works with brand leaders, media company innovators and intellectual property rights holders to develop marketing solutions that accelerate business growth.

Sheila and Spencer have worked together for years on numerous business efforts where she and her company have overseen the architecture and execution of brand media initiatives. They are currently partnered on numerous multi platform enterprises that involve major brands and media distribution. Additionally, Sheila and her Six Degrees organization work closely with both Meteor 17 and McGhee Proffer Media to strategize, plan and implement marketing for company projects.

Sheila has been responsible for developing relevant and inspirational campaigns and relationships within the retail, consumer health, and entertainment industries for such household brands as GameStop Corporation, RadioShack, Bally Total Fitness, and Motorola. Her approach emphasizes multi-channel thinking that leverages assets and trends in sports, entertainment, and popular culture to unlock a brand's potential and creates meaningful results and revenue streams.

Counted among her company's success was a six-year campaign for an international retailer that consistently drove double digit sales growth. Her team also supported the launch for the top ten toy products in 2003, and secured over one hundred and forty million dollars in licensing relationships in the last five years.

Six Degrees is Sheila's vision. It is built on her vast and varied experiences and the belief that brand equity today requires the involvement of popular properties, personalities, and licensees.