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Highlights
ROCKIN' THE CORPS, An American Thank You
 On April 1, 2005 more than 44,000 American military and their families received an unparalleled American thank you. This was the largest military show on American soil. In the tradition of Bob Hope’s USO military tours, the non-profit organization Support the Corps and a number of Hollywood’s superstar celebrities and rock stars donated their time and talents to a landmark concert entitled “Rockin' the Corps” on the beach of Marine Base Camp Pendleton, California. It was emotionally gratifying for these Marines to know they are appreciated, after the sacrifices they have made. Spencer Proffer and Doc McGhee produced this star studded concert featuring Destiny’s Child, Kiss, Godsmack, Ted Nugent, Richie Sambora (Bon Jovi), Hootie & the Blowfish, Ja Rule, hosted by Cedric the Entertainer, with the comedy of Jay Mohr & Louie Anderson, as well as appearances by the Hooters Calendar Girls and the San Diego Chargers Cheerleaders. Quincy Jones, Joseph E. Robert Jr. and Jerry Inzerillo served as Executive Producers.
Celebrity presenters included Heather Locklear, Sharon Stone, Marissa Tomei, Alyssa Milano, Carmen Electra, Michelle Rodriguez, Mary J. Blige, Mark Valley, Cindy Crawford, Randy Jackson, Chris Tucker and NBA legends Karl Malone and Bob Lanier.
Nationally, TV, radio, print and online media covered the event. ENTERTAINMENT TONIGHT aired two featured segments. Additionally, Access Hollywood, Extra, E! Entertainment Television and People Magazine gave RTC prominent national exposure.
Spencer and Emmy winning composer and long time Proffer collaborator, Larry Brown wrote and produced the moving opening musical tapestry for the DVD called “Evolution of A Marine”. It punctuated a montage of powerful visual images, in black and white, shot at Camp Pendleton showing the various chapters of a young Marine’s life from the time they get to the Base, their routines up to their graduation.
To hear an edited version of this theme, click below:
Post Event:
One-day theatrical exhibition {NIGHT OF CELEBRATION ACROSS AMERICA} was held on June 27, 2005 at 132 select Regal, Edwards, United Artists and AMC theater in top DMAs. http://www.bigscreenconcerts.com
Theatrical Premiere was held on June 26th, 2005, in Washington D.C., attended by a meaningful contingent of Washington dignitaries.
Over 6500 Regal/Edwards/United Artists/National CineMedia screens showed a 60 second trailer of the concert film both on the big screen and on monitors in the lobbies for 2 weeks preceding the even night.
TV broadcasts included a July 4th marathon on INHD2 {Time Warner/Comcast's HD network} and further broadcasts on pay per view and On Demand, both Hi-definition and standard def for a one year period.
Cross channel promotions included heavy rotation of 60 second trailer, as well as two other spots
Cross channel PSA promoted the Support the Corps charity, which in turn promoted the show.
Armed Forces Network aired the show internationally to the US military, bringing in accolades from troops worldwide.
Yahoo! Homepage on Memorial Day heavily promoted the event: their biggest banner featured newsbytes and line to an entire Yahoo! page dedicated to the Rockin the Corps show, the Support the Corps charity: http://promo.yahoo.com/memorialday_05/ and http://biz.yahoo.com/bw/050526/265639.html?.v=1
Yahoo!’s Launch.com featured 4 videos from the show: Destiny’s Child, Kiss, Godsmack & Cedric the Entertainer. Received 350,000 visitors watching the videos over our Memorial Day promo.
Yahoo!/Launch.com ranked our video of Destiny’s Child’s “Survivor” in their top ten most played.
AOL streamed video clips from the show, including full performances by Destiny’s Child, Kiss & others, as well of behind the scenes with artists & troops
 AOL held a Listening Party for CD / DVD release at http://music.aol.com. AOL featured the DVD & CD at their Military Community page for a thirty day period. http://peopleconnection.aol.com/military
General Colin Powell receives a Regal Entertainment Big Screen Concert ticket by Support The Corps founder, Joe E. Robert. A portion of all ticket proceeds go to support the Even, U.S. Marines and Their Families through Support The Corps, Inc., a Tax Exempt, non-profit charitable organization. The event will be in 132 Regal Cinemas, United Artists and Edwards Theatres nationwide on Monday, June 27th, 2005 at 7:00 pm local time.
Products:
DVD and CD released with a major marketing campaign September 6th, 2005, through Image Entertainment, the world's largest independent DVD distributor.
Special Features on the DVD include : poignant lifestyle segments with troops surfing, body building, training, playing basketball and even making their own music. Stars such as Ted Nugent, Ja Rule and Sully (Godsmack) visit and interact with the Marines as well.
DVD shipped nearly gold in the US.
Accompanying CD is a rock oriented collector's item which features the live rock performances of the classic artists from the show.
CD includes a limited edition teaser DVD, cross-promoting the full DVD release.
The Charity:
Support the Corps, Inc. benefits the U.S. Marine Corps' troops and their families through various programs enumerated on our web site below.
Sponsorships:
Live Event Title Sponsor was Toyota
Also, the Concert had the following sponsor participants: Bank of America, Bombardier Learjet, Coors Light, FedEx, First NLC Financial Services, Pepsico, The U.S. Chamber of Commerce, Wachovia Banks, Waste Management. Additional sponsors include Apex Oil Company, Washington Group International, MGM Mirage, Securitas Security Services USA, Anheuser-Busch Companies, Inc., Hooters, National Multi Housing Council, Sprint, Albert L. Lord, The Acker Foundation, Douglas Development, Milledge & Linda Hart, Russ and Norma Ramsey, Randy & Lara Lerner, Wells Fargo, Verizon, Jet Blue Airways, Four Seasons Resort, Outth!nk, and the St. Regis Resort.
The Press Release:
ROCKIN’ THE CORPS,
AN AMERICAN THANK YOU
CELEBRATION CONCERT FOR U.S MARINES
Destiny’s Child, Godsmack, Kiss and Ted Nugent to Perform,
Hosted by Cedric the Entertainer
FRIDAY, APRIL 1, 2005
CAMP PENDLETON, SAN DIEGO, CA
(Los Angeles, CA – March 23, 2005) -- On April 1, 2005, some of the biggest names in the contemporary music industry are joining with producers Quincy Jones, Joseph E. Robert, Jr., Doc McGhee and Spencer Proffer to present a multi media concert and event celebration at Camp Pendleton, San Diego, CA on behalf of the U.S. Marine Corps. Titled Rockin' The Corps, this event is being sponsored by Toyota Motor Sales, The J.E. Robert Companies, Federal Express, Wachovia, Bombardier/Learjet, The U.S. Chamber of Commerce, PepsiCo and others (see below) to show appreciation for The United States Marine Corps and the men & women of the Military who serve to safeguard freedom for all American Citizens. It will be An American Thank You for our armed services members to enjoy with their families. To date, nearly 25,000 U.S. Marines and Sailors from Camp Pendleton, California have been deployed to Iraq and Afghanistan. Camp Pendleton, our West Coast home of the Marine Corps, has suffered the highest casualty rate of any base in the United States.
 Destiny’s Child, Ja Rule, Godsmack, Kiss, Hootie and the Blowfish and Ted Nugent, along with host Cedric The Entertainer, comedians Jay Mohr and Louie Anderson and special guests Sharon Stone, Marisa Tomei, Michelle Rodriguez, Randy Jackson and many more will be "Rockin' The Corps" with more than 25,000 Marines, Sailors and their families at Camp Pendleton. The producers’ goal is to give them an evening of entertainment they will never forget.
This event was initiated by Washington D.C. businessman and philanthropist, Joseph E. Robert, Jr., CEO of the J.E. Robert Companies. Mr. Robert, long known for his charitable contributions to society through his philanthropy organization, Fight For Children, launched a separate 501(c)(3) organization, Support The Corps in an effort to rally support and contributions for the concert. Mr. Robert asked Grammy, Oscar and Emmy honoree Jones, award winning record/ film producer Proffer and highly respected music manager and live event producer McGhee, to join forces in assembling the talent and managing the business goals for this unique initiative. The producers are working closely with Jerry Inzerillo, Executive Vice President of Kerzner International, Ltd. to plan, coordinate and combine the elements. This dynamic team has also been in constant coordination with Pete Elkin and Mike Wilkinson of Camp Pendleton for the last six months in order to create a show that the Marines will thoroughly enjoy. Mr. Robert’s son, Corporal Joseph E. Robert III, is currently serving our country as a U.S. Marine.
Rockin’ The Corps is a free event and only open to active duty military personnel and their families. The evening will be filmed with the top technology available for a subsequent theatrical exhibition, televised special and DVD release. All proceeds will go to the 501(c) (3) corporation formed to benefit the soldiers and families of the Marine Corps involved in our foreign combat efforts. There will also be transmission to bases all over the world via the American Forces Network.
The title Sponsor for Rockin’ The Corps is Toyota Motor Sales, U.S.A., Inc. Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,422 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports and general aviation. The company's main web site is http://www.toyota.com.
“Toyota is proud to support our troops,” said Don Esmond, senior group vice president and general manager of Toyota Motor Sales, USA and decorated Marine veteran. “We honor the commitment and loyalty of our Marines and their families who protect and defend our freedom.”
3-Star sponsors include J.E. Robert Companies, Bank of America, Bombardier Learjet, Coors Light, FedEx, First NLC Financial Services, Albert L Lord, Pepsico, Russ & Norma Ramsey, The U.S. Chamber of Commerce and Wachovia Additional sponsors include, Apex Oil Company, Washington Group International, MGM Mirage, Securitas Security Services USA, Anheuser-Busch Companies, Inc., Hooters, National Multi Housing Council, Sprint, The Acker Foundation, Douglas Development, Milledge & Linda Hart, Randy & Lara Lerner, Wells Fargo, Verizon, Jet Blue Airways, Four Seasons Resort and Outth!nk, St. Regis Resort
To request media credentials or additional information please contact Andy Gelb or Monique Huey of PMK/HBH at (310) 289-6200. All requests must be received by March 25rd.
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Contacts:
Andy Gelb / Monique Huey
PMK/HBH
(310) 289-6200
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