Bios

Larry Weintraub of Fanscape (view site)
Digital Marketing & Engagement, Meteor 17 group of Companies

Larry Weintraub CEO and co-founder of Fanscape, serves as Spencer and M17’s lead advisor and business partner in the digital media space. Amongst the various ventures they are developing in new online media arena, Fanscape is driving and quarterbacking all digital marketing efforts on behalf of Crooked X. They are working with Spencer and key MTV program enterprise executives to design a groundbreaking online, on air series. Additionally, Larry is working closely with the M17 team and MTV Program Enterprises to sculpt numerous online strategies for the Weird Tales franchise.

Fanscape is the leading Digital Engagement Marketing Agency reaching and activating consumers to foster targeted word-of-mouth marketing through online and emerging media. Fanscape’s online influencer marketing experts have in-depth understanding of niche audiences and consumer behaviors across the Web, providing highly measurable, earned media strategies for major corporations and leading entertainment, technology and mobile companies, including: AT&T; Samsung; Paramount Pictures; M&Ms; State Farm Insurance; MTV, Universal Music Group, and more.

Weintraub’s prescient knack for predicting the importance of Web-based marketing and strategy, along with a consistently entrepreneurial spirit, prompted him to apply his digital tactics as a music industry veteran to connecting brands and customers. After more than 25 years of expanding the careers of multi-platinum musicians by filling the communicational gaps between artists and fans online and holding such positions as Vice President of Artist Development/Artist Relations at A&M Records, Weintraub co-founded Fanscape with President Terry Dry in 1998.

Weintraub was twice named “Pollstar Magazine’s Artist Development Executive of the Year,” an accolade granted to him through a peer vote. He is a frequent speaker on industry trade panels including The Bandwidth Conference, South by Southwest, Aspen Live and YPulse, and is a much sought-after guest lecturer at many universities including UCLA and Pepperdine School of Business.