Projects and Partners

GMR Entertainment Marketing
an OMNICOM Company
(view site)

M17 and Proffer have entered into a long term partnership with The Radiate Group and GMR Entertainment Marketing, both divisions of the OMNICOM Group of Agencies. Radiate, GMR and M17 will team up to utilize Proffer and the M17’s expertise in architecting creating and executing music anchored content that will resonate on a myriad of multiple media platforms around the globe for a variety of major brands. Additionally, both Radiate and GMR are working closely with Spencer and M17 to architect and execute initiatives to build the careers of both M17 artists Crooked X and the Carter Twins.

The Radiate Group is a network of marketing agencies working together to provide the world’s top brands a local or global solution for their sports, entertainment and lifestyle marketing needs. From event and experiential planning and execution to global corporate communications, The Radiate Group offers clients the strategic edge to reach customers in an impactful and meaningful manner.

Radiate operates unlike any other traditional agency in the world. Radiate is a team of diverse non traditional agencies around the world with the ability to stay on the leading edge of innovation and creativity. The Radiate Group of companies work with 18 of the top global brands across automotive, consumer electronics, financial, lifestyle, good and beverage and consumer goods.

GMR Entertainment Marketing creates 360-degree entertainment marketing solutions by developing, activating and managing unique multifaceted promotional campaigns with effective integration of targeted entertainment verticals. Their goal is to ensure these campaigns can touch all of a brand's relevant platforms, whether they be experiential, online, above the line, press or trade. Clients include OMNICOM sister company brands as well as a myriad of outside top worldwide brands. Case studies of success range from major initiatives for VISA, ORBITZ, CHRYSLER, MICROSOFT, PEPSICO, KIMBERLY CLARK, WRIGLEY, MILLER COORS, McDONALDS, ING, MAJOR LEAGUE BASEBALL, TIME WARNER CABLE, NOKIA, COMCAST, ALLTEL, ACTIVISION, ESPN, AXE, MERCEDES BENZ, BEST BUY, A&E and others.

GMR provides comprehensive services including: music/entertainment strategy and consulting; talent procurement and licensing; experiential live activation; entertainment partnerships; brand integration/product placement; and digital consulting and marketing. GMR Entertainment has unparalleled access to music, film, TV and sports celebrities. From large scale endorsement deals to personal appearances, GMR Entertainment’s specialty is leveraging its clients’ assets to create value for both the brand and the property to mitigate any fees.

GMR Entertainment’s cross-industry experience enables facilitation of live music platforms between consumer brands/services and touring artists in order to develop, activate and manage successful tour sponsorships that meet both parties’ objectives. GMR Entertainment leverages its access and relationships with both artists and concert promoters to build exciting sponsorships with unique on-site activation tactics.

GMR Entertainment reaches target audiences by seamlessly integrating brands into the storylines of target appropriate television programming. GMR Entertainment has one of the largest and most experienced in-house event production staffs in the nation, with expertise in staging, sound/lighting design, security procurement and overall tour/event management. They have produced hundreds of successful concerts, tour sponsorship activations and other talent and production related events.