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Projects and Partners
Fender Musical Instruments
Over the 41 years since his untimely death in 1970 at the age of 27, the music of Jimi Hendrix has inspired legions of budding guitarists around the world. Though known to have occasionally played other makes and models, Hendrix is most closely associated with the Fender Stratocaster and that indelible association has done much to ensure the Strat’s reigning position as the instrument of choice for both amateur and professional musicians. M17 is in active discussions to have Fender work closely with all parties in the cross promotion of 2012's Hendrix Unplugged album, being marketed and distributed by Sony/Legacy which Spencer is executive producing.
During the run of Fender Records, for which Spencer served as off campus CEO, he also designed and negotiated was a Joint Venture between Fender and Irvine, California-based surf apparel maker Ocean Pacific to co-produce a CD and tour featuring emerging music acts and athlete-musicians affiliated with endorsements through OP. An online talent search was conducted through Fender's highly popular web site which receives over 100,000,000 hits per month and OP's retail outreach. Artists submitted MP3 music files to Fender.com for three months. The winners selected by Fender, Proffer and Meteor 17 longtime producer, Steve Plunkett. Press releases to both of the recordings mentioned are: Fender/Rhino Records JV with Morling Manor Music Corporation >>
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Proffer has been closely aligned with Fender Musical Instruments for the past nine years. Fender is the most successful and renowned guitar and amp company in their field. Throughout their association, Spencer has served as a strategic architect and partner to Fender to help create media projects utilizing their well known brand, retail and online presence.
In 2002, Spencer architected and oversaw FENDER RECORDS, a Joint Venture with Fender Musical Instruments, Time-Warner's Rhino Records and Proffer's Morling Manor Music Corporation {Meteor 17’s parent corporation}. The debut release on the Warner distributed label featured music by Eric Clapton, Green Day, Sheryl Crow, Alanis Morissette, Goo Goo Dolls, 3 Doors Down, Smashmouth, blink-182, Kenny Wayne Shepherd, amongst others.